Brochure & Print Ephemera
Vermont Backroad Finds
A summer brochure concept for slow wandering, quiet backroads, and small natural finds from the Green Mountains.
Vermont Backroad Finds is a conceptual summer brochure inspired by scenic backroads and the small wild details found along the way. The design brings together field-note charm, refined typography, botanical motifs, and a warm seasonal palette to create a collectible print piece that feels playful, thoughtful, and quietly exploratory.
Challenge
Create a travel-inspired brochure that feels charming and collectible without becoming overly touristy or cluttered.
Approach
Combined editorial layouts, playful nature motifs, soft spacing, and a summer palette inspired by Vermont’s berries, forests, meadow greens, sunlight, and roadside wildflowers.
Result
A cohesive brochure and printed ephemera direction with a clear sense of place, gentle pacing, and memorable visual details.
Impact
Encourages slow, curious exploration while giving the project a polished editorial presence suited for a portfolio, local tourism concept, or seasonal print collection.
