Editorial Design & Illustration
Vermont Backroad Finds
A summer brochure and print identity inspired by quiet backroads, botanical motifs, and collectible field-note charm.
Vermont Backroad Finds is a self-initiated editorial project inspired by the experience of exploring Vermont’s quieter roads and noticing the small natural details along the way. The system combines a folded brochure, custom botanical illustration, collectible stickers and stamps, and a structured editorial layout to create a cohesive print experience with a distinct sense of place.
Challenge
Create a travel-inspired print piece that feels distinctly connected to Vermont while remaining useful, collectible, and visually inviting—without relying on familiar tourism clichés or overcrowding the layout.
Approach
Built the visual system around a structured three-panel layout, expressive typography, hand-drawn botanical motifs, and a palette drawn from berries, forests, meadow greens, sunlight, and roadside wildflowers. Supporting stickers and stamps extend the same visual language beyond the brochure while giving the project a more tactile, collectible quality.
Result
The finished system brings editorial layout, illustration, typography, and printed ephemera together into a cohesive travel piece that feels specific to Vermont while remaining clear, approachable, and easy to explore.
